Come on; we know you are struggling to get over those usual 254 likes on TikTok, and you are here to know the ways how to expand your engagement on TikTok.
We agree that getting more views on TikTok seems like an impossible task because the platform is completely soaked in endless content, and standing out among everyone is a bit harder. But we have TikTok Viewer to know the strategies used by someone successful on TikTok where we can also compare ours to them.
TikTok is however a marketing channel that helps us create a community for our brand and helps to drive traffic to our websites and other social media platforms. So, this is a platform to expand our reach and engagement. And we will guide you through it.
The 3-Second Rule
Usually, TikTok is full of short videos for around 15 – 30 seconds per video. So you will only have 3 seconds to attract your audience and followers. This simply means if you have failed to grab the attention of your followers within three seconds or less, they are not watching your videos anymore. They will just swipe away.
Try to grab their attention in the first three seconds. Keep it LIT with some awesome content. And do not make them feel bored or they will just scroll it through. It is better to start with a hook to delight your viewers. Make it short and sweet, so it makes every second count with your engaging content. Viewers can tell if you are being you or not – so be YOU!
Invest in the first 3 seconds and watch your engagement take a ride.
Find Your Target Audience
This is the very first step to plan before posting content on TikTok. This is very important to create engaging content. It is not as hard as you think. You are not going to talk to everyone, but instead, you have to find people who just vibe with you.
Define your niche, like what makes you interesting, and then find who shares those interests with you. Regularly keep an eye on what is trending, just analyze your competitions and make a plan of what your target audience loves watching, what they really want to watch, and what makes them laugh or cry.
Once you are aware of your target audience, create content that speaks to them virtually. Plus, you can use hashtags, challenges, and duets to reach more followers. Show them love by engaging and responding with them. And watch you find your BF – biggest fans.
Get in Touch with Your Audience through Music
Choosing the right audio and music is the secret ingredient to making your TikTok content go from nah to yay. It is exactly like adding the perfect seasoning to your favorite recipe – it makes everything taste good.
Using trending and popular music and audio will fit your content right in and help you get noticed. Try exploring different genres of music, like indie, rock, rap, or folk—you might discover a new fan base, too.
And if you are a pro at creativity, just make your own music. Trust me, it is a game changer that will make your videos and content unique and stand out. Use audio and music wisely and let your audience vibe to it.
Hashtag Theory
Hashtags on TikTok are magic spells that make your content visible to the right audience. Using relatable hashtags literally highlights your video where it helps your content reach people who are actually interested in what you are posting on TikTok.
Do your research to find out trending and relatable hashtags and topics that match your niche; this is also a great way to find more content ideas. With tools like TikTok Profile Viewer, you can even track your performances and see what is working, so you can refine your hashtag strategy and reach more of your target audience.
TikTok algorithm works in a manner where it pushes content with relevant hashtags to people who are searching for it. This simply means that using hashtags lets your account reach new accounts even if they were not aware of your account or content before.
The Conclusion
So here you have it – four easy and understandable ways to keep your TikTok account engaged. Creating content on TikTok is just the first step, but to really stand out from the crowd, you have to engage with your audience and should be able to keep up with the latest trends and challenges.
With our strategies at the right time, you can easily connect with your target audience, grow your brand or account, and have fun while creating content. So, stop waiting here and go ahead – make use of our tips and increase your reach on TikTok.