Instagram marketing is all about aesthetic visuals. The quality of your photos and videos is what keeps you apart and helps you gain more followers. It is like when your posts look good; it grasps people’s attention, making them interested in your account. Your posts just want to look good, so people come in and explore.
When it comes to Instagram, it is important to make your posts look great, and people will be more likely to follow and keep up with your content. But it doesn’t stop right by your beautiful posts; your caption needs the same attention, too. It is important to give voice to your visuals through captions.
To take it to the next level, consider adding a call-to-action, like “swipe up in my stories to learn more!” and do not forget to buy Instagram story views to increase your reach and get more eyes on your content.
It is a good caption that explains what the photo is about. So here are some tips for you to write a catchy caption for your Instagram posts.
Tips to Write Better Captions
- Load important things in the front
- Add call to action
- Use emojis
- Use limited hashtags
- Keep it short
Load Important Things in the Front
You can write upto 2200 characters for an Instagram caption, which serves as an advantage.
But you also should note that, depending on how long your caption is, it will cut off in the user’s feeds after three to four lines. And this doesn’t necessarily mean keeping your caption super short, making your users view the complete caption without clicking the “more” option.
However, it is better to load important things that you want to convey in the front of the caption and leave hashtags at the end of your caption.
Add a Call To Action
Adding a call to action is the best way to increase the count of shares of your Instagram post. Just use action words to trigger your viewers to do something instead of just making them scroll away.
For example, you can use “double tap if you find this relatable,” “write to me at (email),” “subscribe to get more information,” and “share your story in the comments.”
Use Emojis
Add emojis that act as a personality to your Instagram caption. This is the reason why most of the brands use emojis on their captions – even the more “professional” business.
There are a lot of ways to utilize emojis in your posts like you can use them at the start of your caption, which catches most of the eyes on Instagram. You can also use them at the beginning of your post to catch your audience’s eyes.
Or you can opt to use emojis in the middle of your by replacing certain words with emojis.
Use Limited Hashtags
Hashtags are very important as they nurture conversations with different users in the same stream unless your Instagram account is set to private. By using hashtags, you will be able to find your target audience and those who share the same interests.
But use hashtags minimally. If you are too generous in adding hashtags, it may look too spammy. And you really don’t need a lot of hashtags to make your caption look good. But do not fail to add at least one hashtag to your post.
Keep it Short
It depends on your audience on how long your caption should be. For instance, if your account is all about food vlogs then you have to post the entire detail of the recipe.
But if you are not exactly sure about your brand’s voice, it is better to keep it short. For example, the caption of Coco Cola—”goodbye tan lines, hello #springback—” is short yet catchy.
The Bottom Line
So yeah, become an Instagram superstar easily. Just remember to keep your caption short and sweet (just like your aunt’s gossip). Add some humor, like a funny meme, and some emotions to a heartfelt selfie image.
Ask questions like “Who else loves pizza?” and get your audience engaged. And finally, tell them what to do next like “double tap if you like it.”
Follow these tips, and you will be well on your way to Instagram fame! Your followers will love you, your engagement will grow, and you will be the “will” to your friends. Let your captions be on point, and let the likes always be on your side.